A Song of Fire and Ice in the PRC M-Health Market
摘要
With the rapid development of information network technology, healthcare system reform and mobile health market policy support from the Chinese government, the Chinese mobile health market which emerged in 2014 has grown quickly. More and more pharmaceutical and medical device manufacturers and trading companies (“Healthcare Companies”) are actively seeking to engage in the Chinese mobile health market. This trend which affects the relationship between Healthcare Companies and patients, may result in the reform of the current product sale and promotion models of Healthcare Companies. This article will analyze how Healthcare Companies tackle the challenges to ascend the “Iron Throne” of the “Westeros” of Chinese mobile health market, when the “fire” of Healthcare Companies’ investment passion meets the “ice” of Chinese regulators regarding online medical services, internet driven hospitals and data privacy.
正文
备注
本文献PDF共计11页，免费分享。
